We’ve all heard about the promising possibilities of harnessing our foreign traffic. Many Webmasters have surfers accessing their sites from Germany, Italy, France, Spain, and all over the globe. Many Webmasters either don’t realize that they are getting international traffic, or they are just unable to convert this unique demographic with traditional programs or methods..We’ve all heard about the promising possibilities of harnessing our foreign traffic. Many Webmasters have surfers accessing their sites from Germany, Italy, France, Spain, and all over the globe. Many Webmasters either don’t realize that they are getting international traffic, or they are just unable to convert this unique demographic with traditional programs or methods.
Understanding Cultural Differences
In most countries outside of North America, customers do not typically use the same methods for online payment that we North Americans use on a daily basis and often take for granted. Even in brick-and-mortar businesses, most Europeans do not use credit cards in the same way that they are used in America. For example, the way that we pay for everything from gasoline to groceries, dinners out on the town or a trip to the movies with our cards are not things Europeans would pay for with a credit card. Instead, they use either a debit card or cash to pay for such things. Credit cards are reserved mainly for travel transactions such as hotels, car rentals, etc.
There are many reasons why people prefer not to use credit cards for these transactions. One is consumer doubts about the safety of online purchasing, but most are really just cultural preferences. Understanding the needs and desires of your target audience, not just by niche or language, but in every area that affects the transaction, is very important to the overall success of your site. Because there are so many countries, languages, cultures and financial processing needs, we as Webmasters need to find out what will make the customer feel comfortable enough to make the decision to make that online purchase.
Finding Something That Really Works
What if I were to tell you that there’s a program out there that will do it all for you? That would research the different taste preferences and payment options and overcome the language barriers that have previously prevented you from profiting from your foreign traffic? The SexMoney.com program is not a “typical affiliate program.” It is not intended to replace your current sponsors. In fact, it is actually a “supplement” to your existing network of moneymaking programs and opportunities. It targets the international traffic that you are currently unable to convert through traditional methods and offers those surfers exactly what they need to make them feel more comfortable making that online porn purchase.
Why International Traffic – And Why Now?
International traffic is like the “Final Frontier” of the adult Internet. The U.S. market is leveling off after years of growth and new users coming online. The Internet “craze” is just now really hitting European countries and other locations around the world. In order to cash in on this global gold rush, Webmasters need to become educated and savvy about targeting surfers in other countries outside the U.S.
Unfortunately, the world of international traffic can seem quite daunting to most, as language, culture and economic barriers often cause American Webmasters to fail when they attempt to conquer the global market. When we build sites, we build what works for us. But that doesn’t always work when attempting to make sales with other global markets. You need to hire teams of native speakers who understand the language and the culture of your target demographic, and this needs to be done for every language you attempt to market. Needless to say one Webmaster just can’t do all of this himself.
Read just about any adult Webmaster resource today and you’ll find fact-filled articles with tips and information on how to corner the global market. But remember the old Webmaster adage – work smarter, not harder – and you’ll see the results in your paycheck. Don’t miss out on all that otherwise wasted foreign traffic can yield. Find the right method and the right program that will handle it all for you.
Successful Webmasters need to stay on top of trends, always look for new opportunities and not be afraid to try new things. International traffic is the gold mine of today. If you missed out on the gold rush of the ‘90s – don’t let this one pass you by. And if you did well in the ‘90s be prepared – this rush isn’t just about the English-speaking world, it’s about over 25 different languages and over 45 different cultures – all ripe for the picking!
How Does It All Work?
All you need to do is add three lines of code to your index page, tour pages, join page or exit console and the Sex Money program does the rest. The Sex Money program works via PHP, Perl or JavaScript and is the Webmaster’s choice.
When you choose to use the PHP or Perl options, the program detects the surfer’s chosen language within his browser preferences. This is the best method. Your English-speaking or other native language traffic stays on your site, right where it belongs. Your non-English language traffic is diverted to the Sex Money program and is filtered off either to a megasite listing of every niche site Sex Money caters to, or is diverted to the specific niches of your choice.
All of this is done without the Webmaster having to learn a new language or design sites in specific multiple languages, or learn about the different interests and popular niches of a particular culture or region. It’s truly the easiest way to take advantage of this often forgotten and wasted traffic demographic.
SEXMoney.com takes the guesswork out of catering to the specific needs of your global customers. With websites created in over 25 different languages – featuring over 60 culturally specific niches based upon point of origin, SexMoney.com helps you turn your non-English-speaking traffic into cash!
Kath is the Marketing Manager for SEXMoney and can be reached at kath@sexmoney.com.
