CHATSWORTH, CA— Taylor Made Enterprises has named Lavi Yedid as President of NS Novelties, effective immediately.

“I’m greatly appreciative to Scott [Taylor] for believing in me and allowing me the tools necessary to build this amazing brand,” NS Novelties President Lavi Yedid said.

“Lavi’s experience, vision, and hard work are largely responsible for why NS Novelties is where it is today,” said Scott Taylor, CEO of the Taylor Made Enterprises group of companies.

Yedid’s experience and vision stems from more than 30 years in the adult industry. With a background rooted in design and an extensive knowledge of industry trends, Yedid has carved a path in an oversaturated field by building a brand of products anchored in quality, innovation and unique packaging. His drive and energy has catapulted NS Novelties into an internationally acclaimed brand.

Founded in 2011, NS Novelties is revered for such signature lines as The Luxe Collection, Colours Dongs, Sinful Bondage, Firefly Glow in the Dark and many more best-selling lines — available worldwide in all major outlets. The company, named Best Pleasure Manufacturer at the 2017 AVN Awards, was most recently hailed by mainstream and adult media for its game-changing and award-winning Shi/Shi Union massager for lesbian and bi women.

“It’s amazing to think that in seven short years we were able to accomplish all this,” Yedid said. “We have an amazing team that deserves all the credit for growing and caring for our customer base and helping spread the word about our fabulous products.”

For the latest information on NS Novelties, visit their website and/or follow them on Twitter.