LOS ANGELES – Kristen Kaye, a veteran executive within the online segment of the adult entertainment industry and president of consulting firm KSquaredDynamics Inc., has been named director of Women In Adult, commonly known as WIA. Kaye will head the organization’s efforts in the digital media business community with a focus on bolstering WIA’s community value.

With more than a decade of experience in marketing, sales, public relations and brand development, Kaye’s background includes a 10-year career at media organization XBIZ. Since 2007 she has held the posts of director of sales, associate publisher and head of business development.

Kaye said she’s excited and intrigued by the challenges her new role poses.

“I’m confident that under my guidance, the organization will continue to promote and advocate women’s diverse roles in the adult entertainment industry through a variety of informational offerings and networking gatherings,” she noted in a prepared statement.

Kaye plans to develop WIA’s community and create a marketing campaign to bolster WIA’s profile as “the official women’s business organization of the adult industry.” She invites female businesswomen to become part of the growth.

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