Leading kink and fetish entertainment site Kink.com has hired industry veteran Kimi Evans to run the company’s cam division, GetKinky.com, where she will spearhead the company’s live fetish products, expand talent outreach and work on strategic growth initiatives for Kink.

“I’m so proud to join the Kink.com team,” Evans said. “I’ve been in awe of the Kink.com brand for years. No other brand has such a dedicated community of fans and talent, and my goal is to harness that excitement for a new generation, bringing in more creators, performers and models than ever before.

Evans added that models “know that kink and fetish are high revenue niches, but no one can pull it off like Kink.com.”

Evans previously worked for Flirt4Free as Senior Marketing Manager. A fifteen-year veteran of the adult industry, Evans worked for almost a decade in cams, “establishing herself as a leader in online business development,” Kink noted in announcing the hire.

“Under Evan’s direction, GetKinky.com will bring in and support Dommes, subs, switches and others interested in better serving the growing market for kink and fetish,” Kink.com added in its announcement. “A companion gay site scheduled to launch in the coming months. Models who sign up for Kink’s cam platforms will get special education and training, toys, and access to the traffic from Kink.com. The cam platform will also work as an entry way for models interested in working with Kink.com productions to audition.”

Evans noted that Kink “has always been about authentic experiences.”

“As Product Owner for Kink’s cam division, I want to work with models to help them find what they’re really into, and to create personas and shows that will resonate with them as well as the fans,” Evans said. “There are thousands and thousands of incredible, kinky creators, and my goal is to make GetKinky.com home to the best of the best.”

Models interested in working with Kimi Evans at Kink.com are encouraged to contact models@kink.com.