LOS ANGELES – A new line of sexual supplements debuted Sept. 1, thanks to a partnership between adult performer Kendra Lust and Blackstone Labs.

According to marketing materials, Entice was designed to provide customers with a more sensitive and sensual sexual experience as well as increase the number and ease of orgasms. Male and female formulations are available.

Although she is a partner and holds an equity stake in the supplement line, Lust gives credit for developing the products to Blackstone Labs chief executive officer and Entice majority owner P.J. Braun.

“P.J. Braun, who I have been friends with for a number of years, and I began discussing the idea of launching our own product line several years ago,” Lust said. “P.J. and his amazing team began doing the research and trials over the past 12-months for the supplements and came up with the incredible end results we are now ready to share with the public.”

Lust personally tested the product for women.

“I was involved with every step of the beta testing for Entice and personally vouch for its effectiveness,” she said. “Not only was I more sensitive and able to reach orgasm much more quickly during oral sex than usual, [but] I was also able to climax again and again and again. It was an incredible sensation, and I am very impressed with the product, which is why I am so proud and excited to launch the line and share the amazing results with men and women across the globe.”

Blackstone Labs is a Fortune 500 company and is ranked 27^th on the 2016 Inc. 500 list of fastest-growing companies. Blackstone is the only supplement company to make the Inc. list.

The company has posted a handy video explaining Entice Her’s benefits. A similar video for Entice Him is here.

For more information about the entire line, visit EnticeHer.com.