LOS ANGELES – Adult social media platform JustFor.fans (JFF) announced today that it has raised more than $25,000 in support of the Black Lives Matter (BLM) movement over the past year.

Through the company’s Charitable Giving Program, many of the site’s models and influencers have raised funds through their pages since July “in order to raise social awareness while prioritizing philanthropy and the power of generosity,” the company said in its statement.

“By raising over $25,000 for Black Lives Matter, our models have shown that their successes on JFF translate directly to the success of those members of our community in need,” said JFF company founder Dominic Ford.

“The JFF model community is one of compassion and giving, and this milestone marks just how important it is that we and our models use our voices to affect change in society and keep important issues like BLM on the forefront of peoples’ minds and conversations,” Ford added.

The JustFor.fans Giving Program “prioritizes the concept of equality for all while highlighting the importance of social good,” the company said in its release, adding that JFF “continues in its quest in 2021 to create and maintain a strong, powerful social standing both within and outside of the JFF community.”

JFF added that since its launch in 2018, the platform has “grown into a compassionate community that brings together studios, agents, photographers and affiliates in order to generate more revenue for its patrons, with charitable activities that support JFF users.”

To learn more, visit JustFor.fans and follow the platform on Twitter at @JustForFansSite.