ONTARIO, Calif. – CalExotics’ Jack Rabbit Collection is the subject of an instant win promotion. Fans may enter to win a seven-function Jack Rabbit vibe and a bucket filled with other CalExotics products valued at $120.

The promotion helps kick off the collection’s new look.

“It’s summertime, and what better way to celebrate than with a Jack Rabbit?” asked President and Chief Executive Officer Susan Colvin. “The new packaging shows off the product beautifully and really grabs your attention. You’re going to want to get your hands on Jack.”

The best-selling Jack Rabbit Collection features new packaging in flirty pastels. Four easy-to-identify levels of sophistication—Starter, Intermediate, Advanced, and Pro—help women find the product that’s right for them.

“Promotions are always so much fun,” said Jackie White, vice president of sales. “We love engaging with our fans, and they love getting free stuff. It’s a win-win in my book.”

The contest runs through Sept. 30. Fans are asked to complete a simple form and are instantly notified if they have won. Fans may participate once every 24 hours.