Jerkmate, an online community with numerous niches to help match consenting adults with content creators via chat rooms, video, and games, announced that they are the sponsor of a new doc and feature story released on VICE which seeks to destigmatize the career of camming.

“This collaboration with VICE is an opportunity to inform a broader audience about the humans empowered by live cam sites and provide a more realistic picture of the diverse experiences offered in an online community like Jerkmate,” says Alexandra Clouette, Brand Manager at Jerkmate.

The company stated that the primary aim of the piece is to educate mainstream and adult audiences on the cam model profession in order to challenge stigmas and prejudices surrounding live cam sites. The initiative’s purpose is also to foster sex-positivity and support the legitimacy of live cam sites, which attract millions of web users worldwide each month.

The feature story, which includes the 5-minute video report and a dedicated article, will shed light on Amber Alena, the world-famous adult star who now focuses on cam modeling. Viewers will learn more about Amber’s background story, her daily life as a cam model and what brought her to perform live cam shows on Jerkmate.

To check out the VICE story and doc head to Jerkmate.com/vice or to VICE.

Learn more about Jerkmate by finding them on their website at Jerkmate.com, and following them on their Twitter @Jerkmatecams, Instagram @Jerkmate_Official, and Reddit @JerkmateTV. VICE can be found on their Twitter @VICE, Instagram @VICE, and Facebook @VICE.