LOS ANGELES, Calif. – Jerkmate said it is pursuing its “desire to destigmatize adult content creators and cam models and promote its values of diversity, inclusion and sex-positivity” through the company’s partnership with the reality television competition series Hot Haus.

Hosted by Tiffany “New York” Pollard and judged by social media celebrity Matthew Camp and trans activist Nicky Monet, on Hot Haus queer sex workers and adult content creators will compete in a series of challenges to claim the title of “Next Queer Sex Symbol.” Season 2 of the show officially launched on OutTV today, March 23.

According to a press release from Jerkmate, on the fourth episode of the new season, to be released on April 13, “Hot Haus contestants will perform in a Cam Challenge exclusively on Jerkmate’s platform, which will enable them to offer their personal definition of sexy to their fans.” The contestant who “generates the most engagement” will win the challenge, Jerkmate added.

“All contestants will benefit from expert advice provided by Jerkmate’s team regarding live cams to help

them make the most of their performances,” the company explained. “Through this partnership, both parties aim to improve the exposure of queer sex workers and adult content creators, help them reach broader audiences and challenge related social stigmas.”

The entire show set will “bear Jerkmate’s colors, and contestants will receive a gift merch bundle,” the company added.

“This new partnership between Jerkmate and Hot Haus is an opportunity to demystify cam modeling and sex work at large while answering the public’s call for more diversity on mainstream and adult streaming platforms,” said Alexandra Clouette, Brand Manager at Jerkmate.

For more information on the Jerkmate platform, go to Jerkmate.com. For more information on Hot Haus, visit HotHausTV.com.