LONDON – British sex toy designer Je Joue has amped up its Ooh collection of mix-and-match vibes and sex toys with the addition of all-in-one boxed sets and new shapes. According to semi-exclusive American distributor Entrenue, the items “charm consumers with their colorful shapes and eye-catching marketing.”

“Ooh by Je Joue empowers shoppers to build a sex toy arsenal with the purchase of a single powerful motor that fits into a variety of silicone shapes, each with a unique function,” Entrenue President Joe Casella said. “This simple, sophisticated and affordable line makes it easy to stock up on quality products without the expense of purchasing multiples at a time, and now Je Joue has made it even easier with its newest releases. We’re pleased to bring the new Ooh series to retailers nationwide.”

Inspired by the brand’s original rechargeable, three-speed, two-pattern Large motor, Je Joue has debuted a Mini motor that packs the same features into a more petite package for those who prefer a smaller toy. Along with the Mini motor, Je Joue has unveiled three new silicone attachments: a C-ring, a “pebble” clitoral vibe and an anal plug, each available in two vibrant colors. The mini attachments average a $20 suggested retail price, allowing shoppers to collect all for less than the cost of a single luxury toy.

Also joining the Ooh roster is a new full-size anal plug for use with the Large motor, as well as two new travel-inspired kits. San Francisco Nights and Ibiza Vibe each feature one motor and two different attachments, offering consumers the convenience of two luxury sex toys in one affordable package that’s designed to pop on store shelves.

“Je Joue has always been a favorite among our customers, and we love the way they incorporate their own unique style into their sex toy designs and marketing materials,” Casella said. “The Ooh line is an exciting addition to the luxury brand, as it makes this level of quality accessible to the masses in a fun and affordable way while giving shoppers the power of choice. Ooh by Je Joue is ideal for stores looking to bridge the luxury gap with colorful options for every shopper’s budget.”

All Ooh by Je Joue attachments are made of 100-percent body-safe silicone. Each product’s core motor is made of ABS plastic. When locked together, Ooh by Je Joue products are waterproof. All bear a one-year quality guarantee.

For more information, visit Entrenue.com.