VANCOUVER, BC – A new online community for women over 40 offers not only erotic tips and discounts on luxury sex toys, but also curated sexual health and wellness information and advice.

HouseOfBloom.com is an extension of Bloom Enjoy Yourself, a new sexual accessories site created for mature women by a registered nurse. Chief Executive Officer Jillian Bice said her goal in founding Bloom was to create “a holistic virtual gathering place where women can enhance their lives, learn and bloom.”

“We want to inspire women to explore, realize and embrace their sexuality,” Bice said. “There’s a wonderful sense of beauty, confidence and strength inherent in this.”

The site not only celebrates sexual intimacy, exploration and learning for women over 40 and their partners, but also aims to “reinvent and establish a new standard in the online sex toy market by providing a unique array of products that have been meticulously selected for their beauty, engineering and high quality, for an age group that desires, if not deserves, heightened sexual intimacy within their relationships and personal satisfaction.”

House of Bloom adds to the experience by offering members discounted pricing on products, events, webinars, promotions and consultations with an in-house sex therapist. In addition, members receive a subscription to the House of Bloom e-newsletter and a chance to win the site’s Toy of the Month.

“The House of Bloom community is unique from other memberships, as the content is targeted towards women in the prime of their lives,” Bice said. “We offer a fresh viewpoint on all sexual matters to empower women to enjoy and embrace the new sexual revolution.”

Bloom Affiliates pays a 15-percent revenue share on purchases made within three months of a consumer’s visit to the site.