YNOT – The affiliate program formerly known as IA Cash has been reborn as Kenny’s Pennies. Although the name has changed, the owners insist the site portfolio and the staff’s dedication to customer service remain the same.

“Although the name is new, our company and sites have been around and growing steadily since 1999,” a statement on the new homepage asserts. “…[W]e’ve been creating some of the most original and off-the-wall pay sites in various niches. Our sites are known for being very unique, from our personality based solo girl sites to micro-niche pregnant [and] smoking [to] the more extreme piss and diaper-lover websites.”

That is not to imply anything is stagnant behind the scenes at the new program, owner Kenny B said. Among other things, Kenny’s Pennies has added Paxum to its payout methods. The company also intends to launch several new exclusive pay sites during 2012.

“Many of the our current pay sites will also be getting facelifts, as well as alternate tours giving affiliates more options on where to send their traffic,” he said. “Along with new pay sites, there will be new pay-per-click and pay-per-free-join programs available to qualified affiliates.”

IA Cash affiliates already have been migrated to the new program, Kenny B said.

Based in Kirkland, Quebec, Kenny’s Pennies runs on a NATS 4.1 back end. Currently, affiliates earn 50-percent recurring revshare, plus a 10-percent override on the commissions earned by new affiliates they refer.

The company’s portfolio includes 26 sites.