LOS ANGELES, CA – LFP Broadcasting, the parent company of Hustler TV announced Tuesday that it has signed exclusive agreements with adult entertainment production houses Zero Tolerance Entertainment and Black Ice Limited.“Hustler TV continues to offer exclusive adult entertainment that substantially outperforms competing adult services,” LFP Broadcasting president Michael H. Klein stated in the press release. “Now available in over 40 million U.S. homes, our network dominates the PPV and VOD arena with some of the highest buy rates in the industry.”

The new brands bring two more popular brand names under the Hustler TV umbrella and more content with an “ethnic” theme – by way of Black Ice – content the VOD market can benefit from.

“VOD and PPV provide another avenue for us to reach our established customers, while further establishing our brand,” said Zero Tolerance founder Greg Alves. “It also affords us a great opportunity to introduce our product to customers who may not be familiar with our movies.”

“With Hustler’s years of experience and name recognition, we couldn’t have picked a better company to partner with,” added Alves.

According to LFP, what makes Hustler TV such a smart choice as a partner in a VOD venture is, in part, the presence of numerous cross-promotional opportunities inherent in the greater Hustler entertainment portfolio.

“Hustler TV has a unique ability to maximize awareness by leveraging its connection with Hustler adult entertainment properties including popular adult magazines, Hustler’s high-traffic websites, the national chain of Hustler Clubs, Hustler Hollywood stores, and the Los Angeles based Hustler Casino,” the company stated in Tuesday’s press release.

Already among the largest adult television networks in the U.S., Hustler TV also has the largest distribution of any adult network in Europe and Canada. Last year, the company also launched networks in Mexico and Brazil. According to the LFP release, Hustler TV is now available in over 40 countries around the globe.