BEVERLY HILLS, Calif. – If Hustler were a woman, it could call itself a MILF. Founded in July 1974, the iconic men’s magazine will turn 40 this year.

To celebrate the milestone, the publisher has launched a snazzy new state-of-the art website, HustlerMagazine.com.

“HustlerMagazine.com offers a treasure trove of unique material from the Hustler vault,” said founder and publisher Larry Flynt. “In addition to providing continually updated content, the site houses a digital archive encompassing every issue in the 40-year history of our magazine, including all of the sizzling pictorials, penetrating articles, in-depth interviews, amusing cartoons, insightful political commentary, scathing satire and thought-provoking features that have been our publication’s trademark for two generations.

“In addition, we’re offering classic and contemporary adult videos from the unmatched Hustler and VCA collections,” he added.

The new website features the most recent issues of Hustler along with expanded pictorials and videos. All future editions of the magazine will receive the same online treatment.

“We understand that, in today’s world, not everyone wants an actual print copy of a magazine, so now you’ll be able to enjoy all we have to offer on your iPad, Android tablet, smartphone, PC or Mac,” Hustler President Michael H. Klein said. “We think HustlerMagazine.com will not only appeal to our legion of loyal readers, but will also attract a whole new audience of Hustler fans. This is a fabulous way to celebrate our 40th anniversary.”

Hustler’s affiliate program, HustlerCash, pays up to $40 per sign-up or as much as 65-percent recurring revenue share.