CYPRUS – The newest live-chat innovation from ImLive allows chat hosts and fans to “play around” with one another in an unconventional way.

House of Games launched this week at the popular webcam site, providing a platform for models to add dozens of fun, tongue-in-cheek activities under a variety of themes to their free performances on the network.

During House of Games shows, guests take three-minute turns making personal requests during a 30-minute or one-hour block. Show themes include Cleaning Day, In the Kitchen, In the Gym, In the Shower, In the Playroom and In the Basement. The latter is aimed at BDSM enthusiasts. Hosts perform activities like making beds, mixing drinks and practicing Yoga.

Viewers get to throw in their own unique twists. Guest may tip throughout the performances. Each performer sets a “tip goal” at the beginning of the game, and guests who help the model reach his or her goal receive a 50-percent discount on private chats.

“ImLive is constantly looking for new and creative ways to entertain and captivate guests and keep the hosts excited and motivated,” a spokesperson for the website said. “House of Games is a great feature that will keep guests coming back for more. We believe it is one of the most innovative and exciting ideas to come out of the webcam industry for a long time.

“ImLive has been offering non-stop action for members, hosts and affiliates for more than a decade, and we plan to continue developing new features and growing the site to keep it dynamic and a constant source of top-notch entertainment and earning opportunities,” the spokesperson added.

House of Games replaces ImLive’s popular Happy Hour feature, which caught the imagination of guests and lasted for several years.

“We have no doubt that House of Games will catch on as quickly and become very successful,” the spokesperson said.

Affiliates who promote ImLive earn $150 to $250 per sale with no targets and no minimums, a 35-percent recurring revenue share or as much as $3 per lead.