BARCELONA – In a statement released today, indie adult film production company ERIKALUST touted the launch of “House of ERIKALUST” in Barcelona. Described in the statement as a “world-first immersive experience,” the exhibition first opened to the public on October 25, according to the announcement. Access to the event is offered Wednesday through Sunday each week.

“This unique event will offer visitors new and innovative ways to explore Erika’s universe of eroticism through technology, art, and clever storytelling,” the studio said in the announcement.

According to the announcement, the event is a collaboration between ERIKALUST and the augmented reality studio Layers of Reality. The event “spans over 1,000 square meters and will merge art, augmented and virtual reality, and a deep exploration of human sexuality.”

“Visitors will be encouraged to immerse themselves in a captivating, sensual, and interactive journey through Erika Lust’s iconic filmography,” the studio added in the announcement.

“Unlike traditional exhibits, House of ERIKALUST allows visitors to engage directly with Erika’s iconic narrative,” the announcement added, noting that there are “a variety of themed rooms offers a unique perspective on eroticism.”

• Room 1: Welcome to House of ERIKALUST: Guests will receive an exclusive mask upon entry, adding mystery and intrigue as they embark on an erotic journey into the world of Erika Lust, exploring her unique vision and values.
• Room 2: Your Deepest Fantasies Brought to Life: This space showcases handpicked selections of Erika’s signature projects, where intimate confessions submitted by fans are transformed into films. It’s an invitation to visualize how personal desires can be translated through stunning cinematic storytelling.
• Room 3: The Virtual Journey: Visitors will embark on a spectacular 15-minute virtual tour and engage with erotica via unexpected corners of sensuality and pleasure. Guests can choose from, or select a surprise experience, creating a bespoke exploration of desire.
• Room 4: Ecstasy Unveiled: A Lush Tribute to Pleasure and Diversity: The experience ends with an immersive creation that celebrates Erika’s legacy. It features a new, exclusive edition of Erika’s iconic films, blending artistic visuals with sensuality.

The indie studio described the exhibition as a “safe and inclusive space.”

“House of ERIKALUST is committed to inclusivity and respect for all visitors,” the studio said. “The experience has been designed to ensure that everyone, regardless of identity, body type, or sexual orientation, feels welcome and represented.”

The company said the featured “content and visuals have been carefully curated to reflect a wide range of experiences, ensuring that each guest finds a safe and engaging space where they can explore their own desires.”

“Technology plays a crucial role in the House of ERIKALUST,” the studio added in the announcement. “By leveraging augmented and virtual reality, the experience creates a fully immersive environment that invites visitors to interact directly with the content. This technological approach amplifies the artistic vision, allowing each participant to connect with erotic art in a deeply personal and customized way. House of ERIKALUST exemplifies how technological innovation can enhance artistic expression and foster emotional connections.”

The studio said the new project shows that Erika Lust “continues to challenge conventions and redefine the perception of sexuality,” adding that the experience “aligns with the company’s mission to offer an artistic, inclusive, and respectful approach to eroticism.”

“We wanted to go beyond the screen and create a space where people could explore their desires in a way that is free from stigma and open to diversity,” Erika Lust said.

Tickets are available now at HouseOfErikaLust.com, from 24€. The exhibition runs Wednesday through Sunday, from 9:30 PM to midnight. The House of ERIKALUST is located in the Poblenou neighborhood of Barcelona. Guests receive the exact location via email, 24 hours before their visit, according to the announcement.