PENNSAUKEN, N.J. – A new vibrator uses a clever internal warming mechanism to heat things up during playtime.

Warm Touch, part of Cloud 9 Novelties’ Pro Sensual line, slowly heats from room temperature to approximately 104 degrees Fahrenheit. The product is waterproof, so it’s safe in the bath or shower.

Ergonomically designed in super-soft, medical-grade silicone with a gently curved shaft, Warm Touch offers seven vibrating functions, all available at the touch of a button. The motor is whisper quiet and rechargeable.

“The Warm Touch is a much anticipated addition to the Cloud 9 lineup,” said Rich Pyne, vice president of sales for Williams Trading Co., which represents the product. “Its sleek design with simple features properly complement the clever warming function while remaining at an affordable price.”

The entire Cloud 9 Novelties line is exclusive to Williams Trading. Marketing director and vendor liaison Erin V. said the collection is popular with consumers because of its high-end look and value pricing. Cloud 9 Novelties are couples-friendly toys that appeal to both men and women, but especially to first-time users.

Product support for retailers includes four free e-learning courses at Williams Trading University and in-store merchandising collateral.

“Since its launch, WTU has grown to 30,000 course certifications,” Erin V. said. “Production of fresh, new courses is ongoing, and we look forward to offering even more retailer training free of charge.”