PHOENIX – PHS International’s new Hearts A’fire, a capsule collection of accessories under the Heart2Heart brand, celebrates the edgier side of romance with luxe cuffs, collars, pasties, paddles and more. All items come ready to merchandise in signature red-and-black packaging.

The marketers at PHS conceived Hearts A’fire as a way to honor and cherish unique expressions of love with hand-picked BDSM gear and accessories. All items match the same romantic theme and feature heart-shaped beading, leather inlay or sophisticated red-and-black detail. PHS offers multiple display options, allowing the sub-brand to be equally at home in adult retail stores, boutiques and lingerie shops.

“Our heart-themed gear has always been a top seller and as demand grew for these elegant romance-inspired designs, we realized it was time to give them their own brand,” PHS International General Manager Michael Merrill said. “Hearts A’fire gives customers easy access to already popular products that share a sweet sentiment. With space-saving display options available, we make it easy to introduce Hearts A’fire into stores of any size.”

Hearts A’fire comes merchandised with multiple options, including convenient endcap and plan-o-gram displays made specifically to occupy small and compact footprints.

For more information about Hearts A’fire, Heart2Heart, and the rest of PHS’s fully merchandised product lines, email michael@phsintl.com or visit PHSWholesale.com