CYBERSPACE — Social Smarts LLC’s gay cruising site Guyhop is exploring options to employ Blockchain technology for an improved customer experience.

“Blockchain technology is a perfect fit for our business and our mission,” said Social Smarts CEO Rob West. “It opens numerous possibilities in terms of performance, algorithmic matching, trust building systems and, most importantly, privacy. We are very excited to begin work on this.”

The use of Blockchain technology has exploded, both in general and specifically in dating/hookup services. This is due, in part, to the high degree of security it offers. “The Ashley Madison hack, for example, would never have happened if Blockchain technology would have been used,” West explained.

“The ability to encrypt data, which is distributed in a decentralized way, makes the technology a perfect fit for protecting data transfers necessary in apps like Guyhop — without leaving open doors for hackers,” said West.

Guyhop’s free location-based hookup service, a designed-for-mobile web product that’s described as “a true adult playground for horny gay men, bisexual couples and groups,” offers easy-to-use navigation, uncensored content, chat/messaging options, photo privacy guard and filters to seek out favorite personal interests, tastes and positions.

Using Blockchain will allow Guyhop to explore exciting new features like encrypted ID verification without worry of information ever being stolen or hacked, while adding new ways to connect members using tokenized incentive programs.

“We choose to embrace innovation and we believe Blockchain is the future,” West said. “It could change everything.”

To sign up for free membership, visit Guyhop.com. Premium membership is also available with additional features.