YNOT – Grooby Productions’ latest release, Buddy Wood’s Amy Daly the Translesbian!, is the first transgender DVD outside of Asia to implement QR code advertising, allowing mobile devices to preview the movie at the push of a button.

QR code technology has been popular in Asia for some time and is starting to catch on in American markets due to the popularity of smart phones.

As a web-based producer of transsexual erotica, Grooby hopes to use QR technology in bridging the gap between offline promotions and its online brand. The technology offers consumers more ways to interact with products, allowing them to make informed — and more satisfying — purchase decisions.

In addition to its titular star, Amy Daly the Translesbian! features Bee Armitage, Kimberly Kills, Hazel Tucker, Mandy Mitchell and Juliette Stray in a series of vignettes about T-girl lust. The DVD bowed Dec. 13.