Los Angeles, CA – Grooby recently announced a new initiative for trans performers wanting financial assistance to have “hate” tattoos removed or covered up.

“Over the years we’ve had models come to shoots with tattoos that they tried to hide from us or were ashamed of,” Grooby’s founder and CEO Steven Grooby explained.

The process of negotiating a stigmatized identity can often be very challenging. In some instances, perhaps if a person is attempting to enact some form of cis hyper-masculinity in order to veil their true gender identity, they may find themself with a hate-based tattoo.

“Many performers we work with come from estranged backgrounds, and I’ve never been from the school of thought that people can’t change. I believe in the importance of giving people a second chance,” Grooby continued.

“We have people who are having problems getting work either in the industry or outside of it from a mistake they made many years ago. If this can help these individuals move forward, then I believe it’s a good initiative.”

Those interested should contact admin@grooby.com. Grooby is also looking for tattoo artists who want to work together on this initiative.

Performer and producer Amy SpaceKitten expressed enthusiasm about Grooby’s initiative.

“I believe any type of hate related symbols or tattoo will cut off different types of fans from enjoying content. It immediately gives a visual distaste to anyone that’s not affiliated with groups oriented in hate,” SpaceKitten explained.

“I believe that Grooby’s offer to cover hate symbol tattoos is a good way to let go of someone’s past. It’s a good way to see even if you were affiliated with a hate group that there will always be people to accept you and help you heal and move forward. It also helps reinforce the idea it’s never to late to change,” she added.

According to Grooby representatives, everything associated with this initiative is confidential and non-binding.

“Our offer to help remove or cover a tattoo does not oblige anyone to work for us in any capacity and does not suggest we will have work for them,” Kristel Penn, Grooby’s Marketing and Editorial director, explained.

“This is a gesture of good faith, one we hope helps those who take part in it.”

Founded in 1996, Grooby is one of the leading producers of trans erotica. In addition to operating over 30 membership sites, the company produces nearly 50 DVDs a year and hosts the annual TEAs (Transgender Erotica Awards) held in Hollywood, CA.

The company also operates Transformation, a popular transgender lifestyle magazine.