TORONTO – Media buyers are well aware ad campaigns build on their own success. Running a great campaign means developing impressive conversion ratios and building momentum by comparing and combining data from each audience. Putting the data into action as creatives are fine-tuned and ad placements are custom-tailored to suit the intricacies of each offer are essential to earning the most from each ad dollar spent.

Rather than employing a scattergun approach to the first set of ads in a new sector and then gradually tightening the focus to hit targets — or working on assumptions about best yield — granular keyword targeting allows advertisers to create predictable, reproducible results based on data and return-on-investment objectives.

Adult advertising network Adnium has added granularity to its keyword targeting system, allowing clients to compound previous objective-attainment in order to create ongoing success.

“When our clients speak, we listen, and that’s why we have added keyword targeting to our platform so quickly,” said Adnium Chief Executive Officer Luke Hazlewood. “Making use of data from one campaign to benefit the ad buys on another overlapping offer is important to our clients, and keyword targeting allows the simplest, most effective way to immediately put that information to use.

“Track every iteration of your online ads automatically and make real-time decisions about each campaign to retarget, adjust or enhance the creatives you put into each sales funnel,” he added. “It’s all possible with Adnium.”

Keyword targeting is native to every Adnium account.

For more information, visit Adnium.com.