CHARLOTTE, N.C. – Data-driven decisions matter. Affiliate programs, content networks and even tube sites base their moves on a constant stream of intelligence that allows them to change directions based on fact, not supposition.
AEBN is among the companies that have picked up on the trend. The network said its data is especially significant for content partners, because it allows them to see paying customers’ viewing patterns and choices.
“After extensive feedback from our content partners, we have fine-tuned our data and assembled the information into a clean, clear and simple reporting structure of all revenue sources in real-time,” said Matt Gleason who leads the sales and content acquisitions for the network. “Some of our partners have already noticed the new stats and have begun prioritizing production based on the data.
“With the data at their fingertips, they can produce or adjust releases to match current trends, compared to waiting for monthly trend reports from other resources,” he continued. “Every report is fully exportable and covers each title at a monthly and lifetime level.”
Content partners already have taken notice.
“AEBN’s new in-depth stats system has provided extensive insight and allowed us to further grow the offerings of our partners on their platform,” said Megan Stokes of New Media Group. “As a management company representing many different content producers across the board, we rely on data and analytics to maximize exposure and monetization. This kind of comprehensive analysis is not only impressive but such a great resource of information for the studios. The system is an instant, invaluable resource and a welcomed change.”
Belle Casten, chief of new media sales for New Sensations and Digital Sin, agreed.
“The new, detailed reporting provided by AEBN gives us a real-time glimpse of how our movies are performing, down to the scene pairings,” she said. “Since we factor in what is trending when deciding what to shoot, this information has already proved invaluable to us. With these detailed stats, we can better provide our [video-on-demand] customers at AEBN with what they want to see.”
