SAN FRANCISCO – Bay Area sex-positive retailer Good Vibrations has acquired sex-positive Santa Cruz, Calif., retailer Camouflage.

Camouflage has been a retail fixture in downtown Santa Cruz for 36 years. Ken Vinson and his late wife, Shannon Collins, bought the shop in 2006 and continued the tradition of providing a fun, friendly, “positively sexy” atmosphere offering lingerie, costumes and a small selection of sex toys.

“Good Vibrations has been a friend and a partner of Camouflage for a long time,” Ken Vinson said. “I am thrilled to be able to pass the torch to such an organization for whom we have so much respect. I know they will carry on Camouflage’s mission of sex positivity and continue to be a great resource for Santa Cruz for many years to come.”

Good Vibrations Executive Vice President Jackie Rednour-Bruckman said the opportunity to acquire Camouflage represented the right deal at the right time.

“When Ken reached out to us, it seemed like a natural fit,” she said. “We are happy to keep Camouflage thriving in such a wonderful community for years to come.

“While part of the Good Vibrations family, Camouflage will continue to run independently and retain its unique and playful spirit,” she added. “Longtime staff are still at the helm to help provide a fun and sexy place along Pacific Ave. in downtown Santa Cruz.”