Let’s say you’ve decided it’s time to sell your adult website. You could be selling for many reasons. Maybe you want to move out of adult and into mainstream. Perhaps you’ve decided to retire. Another reason might be that you feel you’ve gotten as far as you can with this project, and you’re ready for a new challenge. I’ve heard many reasons, but these are the most common.

If you want to sell your site, you need to do certain things to get it on the market.

First, try to view your site from the perspective of a buyer rather than as its owner. If you were interested in buying this website, what would you like about it? And even more importantly, what wouldn’t you like? Is the site speed slow? If it is, then upgrade your hosting and make sure your images aren’t too large. When someone clicks on the links, do they all work properly? If not, then fix them. How about the site design? Does it look like it was designed in 1999? Then, you owe it to yourself to do a redesign.

I can hear you saying, “Why would I put money into the site now when I’m trying to sell it?” And that’s a valid argument.

Let me give you an example, if I may. Have you ever bought or sold a house? What’s the first thing any good realtor will tell you? That the house must “show well” and have good “curb appeal.” The same goes for your website. Everything needs to look nice. Everything must work. When a buyer looks at your site, it’s just like a home buyer deciding on a new home. If things aren’t right, then they won’t buy.

Plus, you’ll end up getting more money when you sell, likely more than you invested.

Once you have your site looking and working well, the next step is to organize some information for prospective buyers. You’ll need to have your profit and loss statements for the last three years, and if it’s early in the year, you should have three years plus the current year through the last full month. Keep them up to date. The last thing a buyer wants to see is old financials. They’ll assume you have something to hide.

You’ll also need some information on the site itself. Tell the story of how the site started and give the buyer a bit of history on how things have progressed over the years. Include any relevant information that’s appropriate to the type of site you’re selling. For instance, if you’re selling a tube site, traffic information is pertinent. If you’re selling a paysite, make sure you include how many joins and re-bills a day it does.

Put this information in a nice package that the buyer can look at. Be prepared to answer more questions from interested buyers, but this is a good starting point.

Of course, if you have a broker handle things for you, like Adult Site Broker, we’d get the information from you and present it in a way that we know buyers like.

If you have any questions about any of this, feel free to reach out to us on our website.

To contact Adult Site Broker with any questions about what you’re reading here or about buying or selling adult sites or companies, go to our contact page.