German producer Steven Shame is expanding his presence in the international adult industry with a new label, XXX Baron. The label showcases “modern, urban POV action,” a company representative stated.

“We adapt to the wishes of the next generation of viewers — fast, intense, pulsating. We are living a style that until now has only been known from YouTube,” the rep continued.

Internationally operating adult marketing expert, Matthias Busch, will brings in his know-how to XXX Baron.

“Steven Shame’s ideas are fresh, naughty and incredibly marketable,” Busch stated. “XXX Baron is a premium product that will elate the viewers. My expectations of conversion and monetization are very high for such a big production.”

For the launch and entry into the market, XXX Baron has published two self-produced series: Dating Baron and Cam Baron.

Shame explained, “I show real emotions [and] unspent desire combined with real danger. For me, it’s about public action and urban adventure. This combination represents a whole new audience experience.“

Dating Baron piggybacks on the success of the abandoned-places explorations on YouTube. German adult star Bodo Burner serves as both location scout and protagonist. He shows the abandoned places from their dangerous side — and there he has rough, unembellished sex. He discovered the women he seduces to his wild fantasies on the real dating site DatingBaron.com.

Cam Baron is a reality show hosted by the German porn star Kevin Karma. Karma is the casting agent of the real cam website CamBaron.com. The star gets women to present themselves on the Internet from their lustful side. What makes these experience so real is the use of a spy-cam that gives the viewer the role of the perfect voyeur.

XXX Baron publishes its series bilingually, in German and English. The launch setup contains 16 episodes, afterwards one new exclusive video of each series gets published per week. Shame uses a new publishing method for this: a Tube-first strategy singular for professional adult productions. “Traditional channels such as pay sites, pay television or DVD are too stale for the new XXX Baron formats,” he stated.

Steven Shame will put Dating Baron and Cam Baron series content online on the channels of the XXX Baron tube network first. This includes PornHub, xHamster, xVideos and XNXX. DVD releases are planned for early 2021 following further evaluation.