MONTREAL – A Canadian sponsor program has redesigned its entire portfolio of managed gay websites, bringing the sites up to current standards for the mobile entertainment age.

According to Mania Media President Roger McMan, the new “responsive designs” allow websites belonging to studios including Alphamales, World of Men, UK Naked Men, Bear Films and Butch Dixon to perform better regardless of the viewer’s platform.

“We are always looking for ways to maximize the number of different ways
surfers can view our sites,” said Mania Media Operations Manager Rob Turner. “We are constantly evolving our design and technologies, and we embrace new web standards as they are adopted.

In addition we also have a lab of over 20 different mobile and tablet devices to ensure we can test our designs as thoroughly as possible,” he added.

McMan said the new look of the sites is appealing, but improving performance drove the changes.

“Traditionally after we change a site to be a responsive design we see an uptake in mobile traffic and conversions, and this is proving true already,” he said.

Mania Media pays a 50- to 70-percent recurring revenue share.