YNOT – It’s often difficult for European style adult entertainment to make a splash in the North American markets, but German erotica studio and retailer Beate Uhse has some well-connected friends to help with the roll-out. Canadian-based Gamma Entertainment has announced a new partnership with Beate Uhse that includes management of the German company’s online presence.Gamma will use its well-established FameDollars.com affiliate program to roll out new sites featuring content from Beate Uhse’s popular Darling! label. The first new site will be DarlingSex.com, which should launch in the first quarter of 2010.

“We are very excited about this new partnership,” said Magalie Rheault, director of product development for FameDollars.com. “The DaringSex.com website will be the first of many projects to come with Beate Uhse in the next year. Seeing Beate Uhse’s operations in Europe and spending time with their key personnel first hand, we feel confident this alliance will be beneficial for both parties.”

“2010 will definitely be a busy year for FameDollars.com and Gamma Entertainment overall and it is with great confidence and excitement that we start this new year,” Rheault added.

According to a Gamma press release Beate Uhse was started by female stunt pilot Beate Uhse-Rotermund, a German celebrity who was also founder of “the world’s first sex shop” in 1962.

“When we look for new partners, we ensure they add value to the partners we have existing relationships with,” said Claude Hyppolite, partner and owner of Gamma Entertainment. “Beate Uhse is a key partner with FameDollars. We look forward to building and strengthening a strategic alliance through their experience and overseas exposure in a market we are keen to develop. We’ve worked hard in the past years, and even harder recently because of the current recession, to build a bigger team and develop new platforms that will make us even stronger. It is with pride that we make this announcement and we are enthusiastic to grow together.”