Continuing a trend that began with Sara Jay joining the “Haremverse” in Gaming Adult’s best-selling title Hentai Heroes, Nutaku and Gaming Adult have both announced the addition of more adult performers to their respective gaming universes.

Back in March, Gaming Adult and ImLive collaborated on an event called the “Hentai Look-Alike Party,” in which ImLive models cosplayed as characters from Hentai Heroes. Over 360 models participated, with three chosen by player voting to become new characters in the game. The three winning models from the march event were Susan Blake, Micaela Smith, and Nika Kova.

Gaming Adult and ImLive held a second event in May, the “Advanced Hentai Action Party,” which ran from May 14-19. In addition to generating a reported 25,000 new users for ImLive, the event also produced a second round of models to be incorporated into Hentai Heroes as characters. This time around, the winners were Jasmin Passion, EmmaLu, and KimmyLovee.

“It’s a great honor for us to have the gorgeous ImLive models immortalized in Hentai Heroes,” said Onizuka, Head of Business Development for Gaming Adult. “Our players love the cosplay event and they are excited to have the sexy models join their Harems.”

ImLive CEO Tal Bar Cohen said after the second event, the two companies are “celebrating another success story” – one that has gone beyond a simple cross-promotion and grown into a niche market all its own.

“Already four times more than the results of the first party, ImLive’s second hentai event attracted hundreds of thousands of gamers, tens of thousands of whom became active webcam users,” Bar Cohen said. “For us, it’s another proof that this is far beyond just a collaboration. Together with our highly valued partner Gaming Adult, we are creating a new and sustainable niche business model in the adult industry.”

Gaming Adult and ImLive aren’t the only adult and gaming companies exploring the crossover potential of adult games and webcamming, of course. Late last week, Nutaku announced that it has finished adding popular Pornhub model Eva Elfie to its game Booty Calls, where she joins Pornhub Brand Ambassador Asa Akira as a playable character.

“As the new girl in town, Eva Elfie will be looking for hot new opportunities,” Nutaku said in announcing Elfie’s addition to Booty Calls. “Your charming words and awesome puzzle-solving talent are bound to impress her. Win her love and affection and you’ll certainly be treated to sexy surprises!”

Prior to Eva Elfie becoming part of Booty Calls, two other Pornhub models were added to other Nutaku titles, with Little Reislin becoming a character in Project QT and SolaZola joining the roster of Fap CEO.

With the ongoing success of cross-promotions like these, I suspect we’ll be seeing more models becoming avatars in the future. Who knows; perhaps the next step will be a contest in which a player/fan gets digitally immortalized, too?

For more information on promoting Gaming Adult and Nutaku as an affiliate, go to GamingAdult.com and NutakuAffiliates.com.