YNOT – As consumers grow increasingly addicted to their mobile devices and on-demand lifestyle, they’re spending less time at home in front of a computer. Recent research indicates that outside of the workplace, the venerable old PC is losing ground to sleeker, more portable alternatives. According to Gartner, PC sales worldwide are down 8.3 percent.
Taking their place, researchers say: tablets. Tablet computer sales are way up, with 119 million expected to be sold by the end of 2012. The figure represents a 98-percent increase over last year.
Content producers of all stripes are scrambling to make the transition from anchored PC to un-tethered mobile devices, and the shift has allowed the adult entertainment industry to regain some of its previous luster in technological innovation. No other industry has been as quick to adapt.
Keeping a weather eye on changing consumer trends has allowed companies like video-on-demand provider GameLink to emerge slightly ahead of the curve in allowing consumers to consume in whichever formats they choose … including on mobile devices. Within days of the release of Apple’s new iPad Mini, GameLink customers could watch adult movies on the device in a native format designed to fit the Mini’s smaller screen.
“With more technology comes more opportunity,” said GameLink executive Andrew Sullivan. “We are confident that as people move towards new iPhones, Android smartphones, iPads, iPad Minis, Microsoft Surface tablets, as well as digital media receivers such as Apple TV, BOXEE, Roku and PS3, that our customers will continue to grow and be amazed at what our technology is able to give them. All of these incredible devices have completely changed the way we watch our favorite shows and movies.
“GameLink understood early on that users would increasingly access content from a myriad of devices with different resolutions and bandwidth considerations,” he continued. “Where GameLink separated from the pack is in our realization that while users want to access content from different devices, they wanted a unified experience across all those devices. We focused on serving the various needs under the same system and account umbrella, which meant that we recognize the same user and account across all media channels. The same catalog, account history, promotions and so on are available to the user at all times, on all devices. This is unique.”
San Francisco-based GameLink, established in 1993, offers more than 80,000 movies in streaming, downloadable and mobile formats. For more information, visit GameLink.com.
