ModelCentro has launched a new store feature that is free for all clients to use. The feature is optional, like every other part of the platform, so performers are always in control of their marketing.

According to head honcho Stan D’Aman, many performers already are using the store to sell virtually any kind of digital goods from photos and videos to custom shoots for fans.

“ModelCentro is all about performer and fan freedom,” he said. “That’s why we decided to announce the new store tool around Independence Day. For all of us and our partners, the key thing is having the freedom to sell content the way we want, rather than having someone else telling us what we have to do or requiring us to run our business their way.

“As a performer on ModelCentro, you are a content partner and you keep complete control over what you sell and how you sell it,” he continued. “We are here to provide the technology and support you need to succeed to the best of your ability, and we are celebrating that arrangement with a Freedom To Sell contest that earns winners even more money in beautifully capitalistic cash.”

The contest runs July 4 through Aug. 4 and offers a grand prize of an iPhone 7 or 7 Plus. Alternatively, the winner may choose to receive $1,000 in cash. To enter, clients must tweet @ModelCentro and tag three friends with the hashtag #ModelCentroStore when putting up content for sale. Complete rules, terms and conditions are here.