WESTLAKE VILLAGE, Calif. – Live webcam network Flirt4Free and Larry Flynt’s inimitable Hustler empire have joined forces to create a Hustler cam channel featuring the iconic brand’s top performers.

Spokespeople from both entities indicated the partnership represented a logical pact since the companies share common growth goals and each endeavors to create lasting relationships.

“We are proud to announce that we are expanding our relationship with VS Media, a trusted partner of Hustler since 2004, to include an all-new Hustler Honey Channel on Flirt4Free.com,” Flynt said.

“This unique partnership will mobilize every division of the company in order to drive traffic and sales, promote both our chat site Hustler Live and the iconic Hustler Honey brand,” he continued. “We also hope to use this new platform to help our models build their personal brands and expand their participation in the Hustler world.”

Flirt4Free also sees the move as beneficial in creating greater visibility, growth and fan engagement.

“We’ve been one of Hustler’s live-cam solutions for over a decade now and after several meetings, both parties agreed it was time to take things to the next level together by expanding HustlerLive.com and creating a Hustler channel off of Flirt4Free,” said President and Chief Executive Officer Gregory Clayman.

The two companies intend to unlock the potential of models and performers Flynt called “the most talented in the adult entertainment industry.”

“The Hustler Channel will allow consumers to interact live with these beautiful models and adult performers,” Clayman said. “Flirt4Free’s multi-award-winning and dynamic live platform combined with Hustler’s infamous talent is a perfect fit that’s sure to be a hit with consumers and webmasters alike.”

The new Hustler Channel and white-label coincide with Flirt4Free’s recent launch of Flirt Rewards, which is the latest update to their customer loyalty program. The new gamification features add a creative spin to the rewards program, allowing users to broaden their interaction with the site and its models.

Hustler recently rolled out its responsive design for both Hustler and BarelyLegal sites. The Hustler Channel will highlight the company’s new aesthetic by displaying the Top 10 performers, Hustler’s girl of the month, the company’s most popular video-on-demand offerings and a link to Hustler.com.

The Hustler Channel is live, exclusively on Flirt4Free.

Affiliates interested in working with the Flirt4Free network may apply at Affiliates.Flirt4Free.com. Performers or studios who are interested in broadcasting with the Flirt4Free network may apply at Webcam4Money.com.

For the latest Flirt4Free news and updates, follow @Flirt4Free on Twitter.

Affiliates interested in working with Hustler may visit HustlerCash.com or email Holly Ruprecht.

Image: Hustler cam model Lahia.