TEMPE, Ariz. – CCBill’s new FlexForms payments platform is in open beta status and available to any of the payment processor’s merchants. A spokesperson for the global e-commerce solutions provider emphasized the new system is not a refresh of legacy CCBill forms, but a completely new platform that includes new tools for managing payments and creating a better consumer experience.

“As we set out to create FlexForms, it was imperative we ended up with a system that would allow for high degrees of customization without being overly complicated,” said Jason Kirk, vice president of product development for CCBill. “Buyers are more intelligent, come from diverse locations and use different devices. The way we have built FlexForms lets merchants present a streamlined, yet complete, form to consumers and do so in a way that does not require time-consuming technical work or excessive and unwieldy form building.”

FlexForms empowers merchants through its self-service interface, which can be used to create one simple payment link that includes all payment types. There is no need to set up multiple forms to accommodate differing methods of consumer payment. Responsive, auto-sensing forms deliver language, currencies and payment options depending on a series of buyer identifiers, and are designed to serve any device and browser.

FlexForms also changes the way people manage their forms by offering instant customization and automated testing functions to enable easy and fast form publishing.

“Running their business is where merchants’ thoughts should be, not on how they need to set up dozens of payment forms for different consumer scenarios,” said CCBill Managing Vice President of Sales and Internet Markets Gay Jackson. “Using the new revolutionary FlexForms system, merchants create one dynamic payment flow through an intuitive drag-and-drop process with the CCBill Admin Portal and apply its settings across the board. Since all payment types, offers and promotions can be included, consumers are presented with a form that is clear to understand and easy to use, helping to drive more conversions and sales.”

Jackson said FlexForms differs from other forms systems in the way its foundation was designed. Built to promote flexibility and optimization of payments, the core traffic management and payment flows in FlexForms open direct use of multiple payment forms, multiple offers and even multiple payment processors. Included A|B testing options allow for side-by-side testing of different layouts, promotions and providers from a single traffic source. Included image and URL inventory functions provide accessible storage for merchant banners, images and redirects.

Additionally, the new sandbox environment provides the ability to make changes before making forms live, and FlexForms can be integrated with Google Analytics and Google AdWords at the payment level.

FlexForms is available to any CCBill merchant. To begin using the forms during open beta, CCBill merchants may visit the FlexForms area within the CCBill Admin Portal.

For more information, contact merchantsupport@ccbill.com or call 800-510-2859.