AUSTIN, Texas – Fleshlight parent company Interactive Life Forms LLC has name veteran industry executive Andrew Rapley to serve as vice president of digital strategy. The position is a new one, created specifically to pursue an aggressive digital iniative.

“With an in-depth knowledge of consumer behaviors, a solid foundation in online performance marketing and the aptitude for strategic business development, Andrew comes equipped with the skills and insights it will take to navigate the competitive digital landscape,” said Steve Shubin, Interactive Life Forms’ founder, product creator and chief executive officer. “He was the prime choice to become Fleshlight’s new vice president of digital strategy.

“We are experts at creating the best products on earth, and we have maintained great market share because our products are superior,” Shubin continued. “However, after many years of trial and tribulation and many challenges with our online presence, we are moving full steam ahead in building the right team with the right skillset to position Fleshlight more solidly in the digital age. Andrew proves to be the perfect guy for spearheading that task, and we couldn’t be more excited about the future.”

Rapley is equally enthusiastic.

“This is the ultimate challenge, one that is already proving to be rewarding,” he said. “Fleshlight is the leader in the space, and it’s an absolute honor to bring my expertise to the company to help elevate them to the next level.”

Fleshlight will send representatives to the upcoming European trade shows: Webmaster Access in Amsterdam Sept. 17-21 and The European Summit in Prague Sept. 22-25. The company is the presenting sponsor of the YNOT Awards, which will celebrate winners with a gala ceremony Sept. 23 in Prague.

For information partnering with Fleshlight, contact Rapley and his team by email.