Research: Fraud to Cost Advertisers $19 Billion in 2018
HAMPSHIRE, England – In 2018 alone, advertisers will lose an estimated U.S. $19 billion — or $51 million per day — to ad fraud, according to a new study from Juniper Research. The figure, representing losses by advertisers on desktop and mobile websites, is about 9 percent of the...
Posted On 03 Oct 2017