FanCentro has announced the launch of a new initiative to bring assistance to those affected by the bushfires raging in Australia. The campaign, #FCAid, was “launched today by the FanCentro team, together with influencers to encourage fans to donate to this important cause,” the company said in a release announcing the start of #FCAid.

Under the initiative, influencers who opt in to #FCAid will receive a special “SOS Australia” tab on their profile, FanCentro said in its announcement. When fans visit this tab, they’re able to make a donation which is then sent to the Australia Red Cross Disaster Relief and Recovery Fund.

“It’s been amazing to watch so many of our influencers launching independent, altruistic campaigns to raise money for those affected by the devastating fires in Australia,” said Stan Fiskin, CEO of FanCentro. “After learning how difficult it was for our influencers to manage all the donations and requests for content they’re receiving by themselves, we knew we needed to help.”

Fiskin said that with #FCAid, “influencers can raise money for important causes like this using FanCentro’s suite of social media influencer tools.”

“I hope with this initiative, we can make a significant impact on Australia, its people and the wildlife that calls the area home,” Fiskin added. “However, to do this, FanCentro needs your help to spread the word about how influencers and fans can raise funds to help these fire-ravaged areas.”

#FCAid donations start at a minimum of $5.00. Fans who donate $10.00 or more will receive a special piece of bonus content from the influencer through whom they donate.

“By joining #FCAid, influencers have no receipts to track and will simply receive a list of fans who donated so they can send them bonus content,” FanCentro said in its announcement. “There is also a main profile, fancentro.com/SOSaustralia, where fans can donate and receive bonus content from one of FanCentro’s top influencers.”

FanCentro added that influencers can help by “opting into the initiative and encouraging fans to donate to the cause. The full amount of the donations (minus billing fees) will be sent to Australia Red Cross Disaster Relief and Recovery Fund every Friday.”

More details about #FCAid’s SOS Australia initiative can be found in FanCentro’s latest blog post.