MONTREAL – Phil Balayan has joined the award-winning affiliate program FameDollars as senior marketing manager. In his new role, Balayan will oversee partner relations, strengthen core product offerings, refine existing processes and test new ways to interact with the program’s affiliates and customers.

“I’m truly excited to welcome Phil as my marketing right-hand man,” said Director of Product and Development Magalie Rheault. “As our team’s new senior marketing manager, Phil will be responsible for maximizing our revenues and exposure while managing our growing team of sales and marketing experts.

“Coming from outside our industry, he brings some fresh ideas that will really help us take our sites to the next level in the coming year,” she added. “We have lots to do and that’s quite the challenge, but the whole team and myself feel confident Phil is the right person to make it all happen.”

Prior to joining FameDollars, Balayan was the exhibitor sales director for a trade show and meeting industry mobile app vendor. Before that, he worked with advertising agencies.

Balayan also launched and marketed his own clothing lines, built private skate parks and art spaces around Montreal, co-managed a booking agency and consulted with brand managers, business developers and e-commerce companies.

“This is a dream job for a marketing monster like me,” he said. “My 15-plus years of career boil down to me being customer-obsessed and process-orientated. To me, it’s about 80 percent making things work better — which means making them the very best with what we have at our disposal — and the other 20 percent is thinking about what we should do that no one else is doing and testing the heck out of it.

“I’m a firm believer in enhancing the user’s experience to the max, building profitable long-term strategic partnerships and learning from outside one’s own industry in order to leverage others’ success,” he added.

Part of Balayan’s action plan is to implement a stream of quality content and improve existing features by watching trends. Affiliate feedback is also crucial, as new marketing resources will be created to assist in driving traffic and targeting to improve conversions.

“What it all boils down to, all that consumes me these days, is to make awesome porn,” Balayan said.

For information about FameDollars, visit FameDollars.com.