YNOT – Gay adult affiliate program Falcon Bucks has become part of the Buddy Profits network as part of a partnership between San Francisco-based Falcon Studios and Canadian company Next Door Entertainment. The companies said affiliates need take no action for their accounts to be moved automatically.The affiliate program change represents the first phase in Falcon’s new online strategy and coincides with the re-launch of the studio’s membership website, FalconStudios.com.

Falcon and Next Door signed a partnership agreement in April. Under the terms of the agreement, Falcon provides the award-winning content, and Next Door designs and markets the studio’s websites under the auspices of its affiliate division, Buddy Profits.

FalconStudios.com’s new look and enhanced functionality offer a number of new features, including an improved interface, high-definition content and streaming options, free trailers for every scene, enhanced search capabilities, improved localization and payment options and member experience personalization. In addition, members will find Falcon’s entire library of more than 400 videos available at the site, along with hundreds of high-definition still-image galleries.

“With the launch of this new site, we are making the transition to becoming a truly online company,” Falcon President Steve Johnson said. “Our priority is to consistently deliver the Falcon brand experience across every digital channel. Given the current changes and trends in the adult industry, we knew we would need a strategic partner who could assist us with making this vision a reality. Today’s launch of this new site marks the beginning of a focused strategy to greatly enhance Falcon’s online presence and grow our customer base.”

According to Next Door President Stephan Sirard, “These types of strategic partnerships are the way of the future for the gay adult sector. It is in the better interest of all to work together rather than compete with one another. The cooperation between companies like COLT Studio Group, Elite Male, Next Door Entertainment and Falcon Studios enables everyone to grow their online businesses in a more efficient and profitable way.”