BROOMFIELD, Colo. – Adult toy, novelty, lingerie and party supplies distributor Eldorado Trading Company announced today a marketing collaboration with perfume-maker Eye of Love – a campaign designed to “educate retailers and consumers on the power of pheromone parfums, which are formulated to trigger positive emotional reactions in any environment.”

The marketing collaboration is centered around a Facebook contest called “Drive ‘Em Wild” which will begin Wednesday, January 23 and conclude at the end of the following day. Participants will enter the contest by voting on a Facebook poll for their choice of one of six Eye of Love scents – After Dark, Confidence, Evening Delight, Morning Glow, One Love or Romantic.

Every contestant will have opportunity to earn a bonus contest entry by publicly sharing the Eldorado contest poll to their personal Facebook page. Ten winners will be selected at random to win their choice of a 10ml Eye of Love pheromone parfum.

In addition to the consumer contest, retail stores that publicly share in the Eldorado contest poll to their store’s Facebook page will be entered in a second, separate contest. One participating store will be picked at random to win an Eye of Love 10ml display which includes all 16 pheromone parfums, as well as testers.

According to the statement announcing the marketing collaboration and contest, Eye of Love pheromone parfums “work on two different levels.”

“The pheromone is odorless and stimulates a chemical reaction while the fragrance complements and enhances the particular mood,” the statement continued. “The combination provides the wearer with an extra touch of romance and attraction, maximizing relationship potential.”

For more information about the Drive’Em Wild contest, please see the Eldorado Facebook page on January 23, or contact the Eldorado Marketing Department.