YNOT – Evan Seinfeld, Chief Executive Officer of Teravision and Iron Cross Entertainment, has launched a new venture he said will help companies and individuals within the adult entertainment sector monetize their intellectual property and turn “star power into bankable household names.”Sherman Oaks, Calif.-based Sinnergy Entertainment is designed to be a one-stop shop for multimedia management, said the man who seven years ago co-founded Teravision with soon-to-be-ex-wife Tera Patrick.

“Sinnergy Entertainment will be the first company to handle not only adult performers, but all adult companies that need to become ‘Sinnergized’ to monetize their brand,” Seinfeld said. “There are so many revenue streams out there, and it seems that so many people are leaving money all over the table, or don’t even know where to look.”

According to Seinfeld, “Sinnergy Entertainment is stepping in to represent clients that are looking to synergize their brand beyond the average monetary reach for an adult professional. The seasoned industry professionals behind Sinnergy Entertainment provide consultation and hands-on service to handle every aspect of business, from brokering distribution and mobile content deals to arranging red carpet events in both the adult and mainstream realms.”

He also said adult entertainers and companies need to take more action than ever during an economic downturn.

“There is only now,” he averred. “You can plan for tomorrow, but you must be working today on your own future. You can let this business chew you up and spit you out, or you can take it by the balls and squeeze.

“No one is going to build your career for you, with only your best interest in mind. But, you can do something about it right now by aligning yourself with career-minded management like all of us at Sinnergy Entertainment. Sex is power, and power is money. Either you work for it, or you make it work for you.”

Sinnergy Entertainment is accepting new clients in preparation for the annual AVN Adult Entertainment Expo, scheduled to take place Jan. 7-10 in Las Vegas. Seinfeld said Sinnergy will present three simultaneous nightclub parties at the Palms Resort and Casino during the AEE weekend. Events include a site-launch party for RockstarPornstar.com (at Moon, hosted by Seinfeld and 20 other adult performers), Joanna Angel and the Burning Angel Girls at the Playboy Club, and an evening of “uneasy listening” with DJ Z Trip at Rain.

Sinnergy seeks sponsors and celebrity participants for all three events. Contact Seinfeld at (818) 782-4400 for details.

“These parties are worth more than a booth at a tradeshow, really,” he said. “Combine the adult and mainstream press exposure of any one of these events, let alone four events in the same night, and you can start off your new year with an invaluable boost to your bottom line.”