EUROPE – An adult traffic network offering real-time bidding on website advertising has signed deals with two financial processing firms to ease deposits and payout options, the network’s chief executive said.

Adamo Advertising tapped both Paxum and ePayService in order to attract global advertisers and publishers, a market in which Paxum has a large stake, but also in Eastern Europe, ePayService’s primary market.

“To compete globally, your businesses must be able to move quickly and innovate wisely,” Adamo Chief Executive Officer Judy Shalom said. “From desktop, mobile and in-app traffic to faster deposits and more convenient payouts, we listen closely to what our clients want and continue to evolve our entire self-service traffic platform.”

Quebec, Canada-based Paxum’s e-wallet provides direct transactions and payroll solutions using email addresses as identifiers. ePayService offers similar options.

“This combination of new payment possibilities bridges the transactional gap between advertisers and publishers much more efficiently,” Shalom said.