BROOMFIELD, Colo. – Award-winning adult toy, party supply and lingerie distributor Eldorado Trading Company has announced the arrival of Verséa Wellness Center displays, a line of healthcare products offered in partnership with Doc Johnson.

Verséa Health is a “full-service Doc Johnson partner that offers a diversified portfolio of innovative, high-quality, CLIA-waived point-of-care (POC), over-the-counter (OTC), and lab-based testing solutions,” according to the announcement.

“With U.S. demand for at-home testing products projected to grow to $11.6B by 2030, this wellness center display is a new market, bringing healthcare into the adult sexual health and wellness industry,” Eldorado said in the announcement. “By broadening the adult retail shopper’s view of the type of products and services that could be conveniently available for them, this display should efficiently expand the adult retailer’s share of wallet opportunity compared to retail competitors.”

The Doc Johnson Wellness Center will include the following OTC products that will be provided by Verséa Health:

• Morning After Emergency Contraceptive Pill
• 6 Panel at Home Drug Test
• Pregnancy Test
• Ovulation Test

“I’ve long believed that home-use diagnostic tests should be standard in adult stores, so I’m truly excited for Doc Johnson to launch this new vertical,” said Scott Watkins, Vice President of Sales and Marketing at Doc Johnson. “Our community of adult retailers offers a shame-free safe place to be educated and serviced, so I believe having these health-and-wellness products in an environment where consumers already feel comfortable will be beneficial to many.”

Preston Garland, Eldorado Vice President, agreed the display kit could be very beneficial for Eldorado customers.

“Eldorado believes strongly that providing access to the Verséa products allows our customers to continue being integral parts of their communities by providing access to important sexual wellness and health products,” Garland said.

For more information about Doc Johnson Wellness Center displays or other Doc Johnson products, contact your Eldorado Account Manager. For more information about Eldorado, call 800.525.0848 and go to Eldorado.net.