Broomfield, CO – Award-winning distributor Eldorado Trading Company is taking education, engagement and networking on the road. The organization’s inaugural Eldorado Elevation Road Show is happening next week, in Austin, TX. Retailers, manufacturers and Eldorado employees will meet in downtown Austin on Tuesday, October 22 for the one-day event.

Manufacturers will conduct trainings, demonstrate products, answer questions and help retailers select products for their stores. Participating manufacturers include We-Vibe, Womanizer, Doc Johnson, CalExotics, Screaming O, Kama Sutra, Wicked, NS Novelties, pjur, Oxballs, Sportsheets and two Eldorado exclusives, Lovense and Sport Fucker. Twenty-five retailers with stores throughout Texas and Louisiana will be attending this groundbreaking conference.

Presumably, with greater firs-hand knowledge regarding products and services, retailers will be better-equipped to meet customer needs in their physical stores.

Patrick Lyons, Director of Eldorado Marketing explained that retailers’ interest was the catalyst for this traveling road show.

“We heard from customers attending our in-house Elevation events that they wished there were closer opportunities for their retail associates to attend this type of educational seminar, but the time and expense made it prohibitive,” Lyons explained. “We listened to what retailers were needing to have a valuable impact in their stores and created this innovative sales and training program.”

Eldorado plans to host multiple Elevation Road Shows throughout the US next year.