BURBANK, Calif. – Known for promoting the European sex-positive approach in the U.S., Eden Lubricants exhibited its full line of newly formulated premium lubricants during the ANME show July 17-19. The line includes water-based AquaGlide, silicone-based UltraGlide and the brand-new Eden Anal Silicone Gel. Each is offered in 2-, 4-, 8- and 16-oz. bottles, in addition to 3ml sachets for active people on the go. UltraGlide also is available in a glass ampule.

Eden Anal Silicone Gel was created due to customer demand, according to the company’s marketing manager. The company subjected the product to an extended period of customer testing prior to launch, “and the results were stellar. Customers that engage in fun and adventurous sexual activities expressed great satisfaction with this brand-new product.”

Eden’s brand-new packaging also was displayed during ANME. The new clear bottles allow consumers to see the product before purchasing, helping them make a better decision based on individual preferences and needs.

“We are very excited to be a part of the ANME show,” the marketing manager said. “We participate every year and enjoy meeting with and being part of the top players in our industry.

“We promote the European sex positive approach, which puts emphasis on expert guidance, quality products, proper education and inspiring customers,” the manager continued. “We appreciate the ANME team for putting this show together. The show allows us to communicate face-to-face with each other, and strengthen the longstanding professional bonds between us.”

Furthermore, “We want couples, lovers and active individuals to exercise their innermost desires and intimate needs in a positive, confident and healthy way. We believe our high-quality and luxurious glides, in their many configurations, empower people to experiment and experience life and pleasure to its fullest. We hope that our glides will play a part in satisfying and improving the well-being of our customers.”