YNOT – In a by-no-means-small bit of news, Durex Condoms, a leading tailor of tumescence trousseaus, has launched an immense new line of products for the well-endowed man, according to The Frisky.

Durex boasts (with something of a swagger, actually) that its new XXL condom line contains the longest condom on the market. The prodigious sheath is designed to “maximize sensation and provide big-time pleasure,” the company swears.

In honor of the new line’s launch, Durex has created a humorous ad campaign designed to tower majestically over other condom advertisements. Still unclear is whether the products will attract only well-endowed men, or whether the dimensionally challenged will rush to buy the new condoms in order to claim bragging rights by association.

To see the ads, click here.