CHATSWORTH, Calif. – Annika Scherer, a 10-year veteran of the pleasure products industry, has joined Diamond Products as the company’s brand ambassador for Europe. In her new role, Scherer will help build and support the company’s business-to-business and business-to-consumer strategies for Diamond brands Pipedream Products, Jimmyjane and Sir Richard’s. She also will visit retailers and attend events and tradeshows.

Previously employed by German pleasure product manufacturer Fun Factory, Scherer “is a strategic thinker and dedicated team member with a comprehensive understanding of various strategic and managerial roles that streamline business,” according to Diamond Products Head of European Sales Raymond Houtenbos. “Her knowledge of international markets, as well as her education in international studies of global management, will be key to her new role.

“I am so happy to be adding Annika to our European team,” Houtenbos continued. “She has a strong network of international markets and the ability to recognize opportunities for growth. She is going to be a great addition to our European team and will continue to provide the best service and support for our customers.”

Scherer said she’s impressed with the Diamond Products line.

“Pipedream Products is a world leader with a full range to meet the retailer’s needs,” she said. “From bread-and-butter products to premium lines with Jimmyjane and Sir Richard’s, I believe Diamond Products has something for every retailer, which is just what drew me to work with them.”

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