BATH, ENGLAND — Adult products e-tailer LoveHoney.co.uk has joined forces with experts from the U.K. sex toy industry to give bedroom inventors a golden opportunity to turn their sexy ideas into cash. The winner of LoveHoney’s second Design a Sex Toy Competition will collect a £1,000 first prize — and perpetual royalties when the product is manufactured and sold worldwide.“We’re looking for the Dyson of sex toys: the revolutionary idea that’s going to sell around the world and earn the inventor thousands, if not millions, of pounds,” said Bonny Hall, chair of the judging panel and LoveHoney’s head buyer. “Whether you make your mock-up out of Play-Doh, sketch it out on a scrap of paper or use a computer graphics program isn’t important. If the concept turns us on, then you could be onto a winner.”

Judges include Hall, TV sex expert and best-selling author Tracey Cox and Trevor Murphy, winner of the first Design a Sex Toy Competition. After more than two years in development, Murphy’s winning toy now is patented and about to debut. Both he and LoveHoney remain tight-lipped about the product, but the insatiably curious may sign up to receive an announcement at the climactic moment of its release by visiting ARevolutionInOrgasms.com.

As for those who hope to duplicate Murphy’s success, contest rules, design tips and other details about the current competition are available at DesignASexToy.com. The cut-off date for entries is December 31st.