YNOT – Melbourne, Fla.-based Zmac1 Inc., parent company of affiliate program DateCamCash, has tapped adult industry veteran Tim Siner as its new vice president. Siner most recently served as manager of affiliate sales at live-cam company Video Secrets. He also is a former affiliate program owner and was a webmaster for a number of years.

“I believe a program should never dismiss or underestimate the power of the affiliate,” Siner said. “We at DateCamCash have the most feature-rich, customizable white-label tool available. A strong focus on innovative tools with an aggressive payout structure is what we plan on bringing to the affiliate arena.”

DateCamCash Chief Executive Officer Daniel Hogue said Siner’s wealth of insider knowledge on both sides of the affiliate game will benefit DCC as it promotes a completely revamped program.

“Tim has a wealth of both knowledge and contacts to effectively bring our newly revamped program and tools to the affiliates,” Hogue said. “Over the last year we have completely overhauled and upgraded our entire system, adding innovative features and tools to both attract affiliates and make them money. Having gone head to head with Tim for many years, I know the dedication he has shown to affiliates.”

Hogue also said that as the growth continues and competition increases in the webcam market, affiliates are seeking out new offerings like DCC’s GayCamZ.com.

“Innovative thinking coupled with old-school affiliate support is sure to make DateCamCash a force to be reckoned with,” he said.

More affiliate and model information may be found at DateCamCash.com.