DALLAS (YNOT Wire) – On July 8, the entire adult industry will be all ears to find out who wins awards during the third annual AVN “O” Awards for adult novelties. The ceremony, to be hosted by sex and relationship expert Reid Mihalko, will take place at the Pasadena Convention Center in Pasadena, Calif.

DallasNovelty.com is among the nominees in the Outstanding Online Retailer category.

The “O” Awards are part of AVN Novelty Expo, one of the largest business-to-business trade shows in the world. According to host AVN magazine, nominees for “O” Awards are the very best at what they do in the realms of consumer sales, manufacturing and distribution of adult toys, lingerie, lubricants, etc. DallasNovelty.com proudly carries all of the products nominated this year, including FleshLight Pure, We-Vibe Salsa, Wet and Sliquid.

The crew at Dallas Novelty has been working hard on the company’s website to bring customers one of the best shopping experiences in the adult sex toy business. In the past two years, Dallas Novelty has made huge strides towards having the very best customer service while maintaining the largest in-stock selection. When Director of Sales and Marketing Nick Mahler co-founded Dallas Novelty, he had a vision of what he wanted to achieve with the online store and the products it carried. With the help of what he called “some awesome web programmers and site designers,” Mahler said the company has managed to come up with a clean website design without the clutter and fancy mark-up, which makes the online destination work better on mobile devices.

DallasNovelty.com was mobile-web-friendly from the start, since Mahler saw the future belonging to customers who search for and purchase their favorite sex toys on mobile devices such as iPhones, iPads and Android phones.

“We also made the checkout as simple and painless as possible but keept it as secure as possible,” he said. “Customers are able to use all major credit cards, PayPal and e-checks to purchase their new toys and also are given the option to opt out of any future mass mailing or email campaigns.

“Discretion in your new purchase is of the utmost importance to DallasNovelty.com, and we have worked with all of our distributors to make our labels generic for shipping as well as using plain brown or USPS Priority Mail packaging on every order that leaves on the truck.

“Also nominated for “O” Awards are some of the best distributors in the business, including Entrenue, Williams Trading, Honey’s Place and El Dorado,” Mahler added. “We use them on a daily basis [in order] to help support businesses that support our way of making a living in the greatest country in the world. To support the men and women who fight for our freedom every day, we offer free shipping to APO/FPO [addresses for military members serving overseas] when possible, and we’re doing even more ‘Welcum Home’ parties for spouses of soldiers deployed and coming home.”

In honor of the “O” Awards nomination, Dallas Novelty is offering all merchandise on its website at 10% off.

For more information about the company, follow its Twitter stream or “like” the company’s Facebook page. Special web-only offers are presented frequently in both places.