QUEBEC CITY – CPA network CrakRevenue has acquired Plugz, a contextual ad platform allowing users to buy, sell and trade “plug” traffic.

“Contextual advertising has become a successful, cost-effective marketing vehicle over the years, and the need for relevant ad tools has grown,” said CrakRevenue Vice-President of Marketin Jason. “Display ads that can target users based on user behavior or the content at hand is one of the most efficient ways to increase traffic and maximize [return on investment].

“We’re beyond excited to begin working with this awesome platform,” he continued. “We’ve discussed the possibilities of what we could achieve together, and we believe this project to be incredibly promising.”

Among many services, Plugz offers a WordPress plugin, customizable widgets and an automatic plug generator.

“The tools developed by Plugz are the perfect complement to our CPA platform,” said Vincent Fréchette, CrakRevenue’s sales director. “We are looking forward to offering these services to affiliates.”

The related content distribution system is in beta. “A select number” of partners will be asked to test the related content-distribution system during the product’s beta-testing phase, according to Fréchette. The company forecasts a Fall launch.